Bestellbar
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
von B. Arbour
54,99 EUR
Gebunden
inkl. MwSt., zzgl. Versandkosten (4,90 EUR, ab 30,00 EUR versandkostenfrei, Abholung im Geschäft kostenlos)
Über Buchhandel bestellbar
Details
- ISBN
- 9781137398604
- Verlag
- Palgrave Macmillan US (New York)
- Erschienen
- 10.07.2014
- Sprache
- Englisch
- Seiten
- 204
- Einband
- Gebunden
- Abmessungen
- 21.6 x 14 cm
- Kategorie
- Hardcover, Softcover / Politikwissenschaft
Beschreibung
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.